In today’s competitive era, everyone wants better conversion from their eCommerce sites and increased conversion means more sales. Similarly, more sales mean more profit. Whether you are marketing products or services largely B2B or B2C, using Magento 2 development allows you to upgrade sales figures. Magento 2 development is an outstanding open-source application resolution that offers retailers full flexibility and authority over the countenance, content, and functionality of their eCommerce store. 

Reasons why Magento 2 development is used in eCommerce business

• It offers multi-store facilities
• Easy navigation method for better search
• It offers space to comprise multiple payment gateways
• Integrated with SEO friendly rules
• You can have added space for customer review

Besides, Magento offers a broadly-based platform for eCommerce activities. Founded on open-source code, it also offers entrepreneurs the benefit of scalability. You can start working on it by downloading the free version, then elevate it to the enterprise-level software when you have achieved command in using the software. The Magento 2 Development features assist a number of online marketers. It allows even small merchants to make a powerful impact.  

If you are looking to make an upgrade or launch your first eCommerce website, then you must know about fresh Magento 2 features. This is important because you want to ensure that it’s the right fit for your business. Let’s have a look:

• Magento 2 is designed with the feature to manage thousands of page views in an hour. 
• Magento 2 offers safe payment gateways. They are incorporated with Braintree, Paypal, Google Checkouts, Authorize.net, and more. Magento 2 development is also integrated with WorldPay and CyberSource. 
• Magento 2 development transforms merchant data, including data, catalog, costs, and users through indexing. 
• Enhanced indexers come with additional updates, including prior version attributes.
• It allows everyone to create the test domain and code modifications to ascertain and optimize the system performance with a new set of scripts.
• Magento 2 development allows you to integrate the online store with third-party tools such as Buffer, Hootsuite, HubSpace, and more. 
• Apart from the above features, Magento 2 offers several opportunities to make SEO work smoothly for your online store. 

A complete list of Magento 2 features:

Marketing and conversion tools

• Offers display stock availability
• Allow adding products to the wish list
• Up-sell, cross-sell and group related products
• Option to add multiple images for each product, zoom-into product images, swatches for a closer product view
• Promotional pricing and flexible coupons for distinctive products, categories, consumer groups or separate sections of the store
• Export coupon codes to email newsletters, social media channels, offline distribution and more
• Create customizable product categories for different landing pages
• Display recently viewed items, similar products, new items, and more
• A persistent shopping cart that holds non-purchased items for the customer’s next visit
• Email newsletters design and distribution
• Links to email, Facebook and Twitter for sharing products
• Track coupon usage available 
• Multi-tier pricing based on product quantities and discounts
• Provide support for MAP (Minimum Advertised Price)
• Offers free shipping options

Website Management Features

• You can choose from a wide variety of templates that are 100% customizable
• Get sponsorship for multiple languages and currencies
• Set tax rate based on location, product type, or customer group 
• Manage multiple websites and stores from one administration panel
• Describe functions and permissions to control access to managerial features
• Use the content administration system to create and efficiently revise pages and content leagues
• Operate a Web Services API for comfortable integration between Magento and third-party applications
• Batch import and export catalog and customer information
• Add CAPTCHA functionality to help prevent
• Automated software from attempting fake logins

SEO (Search Engine Optimization) Features 

• Full control over URL rewrites
• Develop a Google sitemap automatically
• Search engine friendly URLs
• Create metadata for web pages, categories, and products

Order Management Features

• Email notifications and RSS feeds for order status
• The customer service section can create orders, and edit shopping carts according to the demand of customers
• Improved order management straight from the admin panel
• Multiple invoices, split fulfillment, credit memos, and more
• Print packing slips, invoices, shipping labels

Customer Accounts & Customer Service Features

• Check order history, current order status, recently ordered items and more
• Organize newsletter subscriptions
• Build a shareable wish list
• Complete account dashboard
• Default billing/shipping address, complete addresses in the address book
• View introduced product reviews and product tags
• Contact us from, feature-rich customer accounts

Analytics and Reporting Features

• Access a vast variety of information from the admin dashboard, including sales reports, low stock reports, abandoned shopping cart reports, best-selling product reports, most viewed products reports, tax reports, coupon usage reports and more
• Support for Google Analytics

Mobile Commerce Features

• Ecommerce site optimized for all devices
• Responsive, mobile-friendly design

Checkout, Payment, and Shipping Features

• Offers SSL security support
• Save shopping cart, save credit card for offline shopping
• Multiple PayPal gateways, PayPal credit
• Accept money orders, checks and purchase orders for payment
• Additional payment options with Magento Connect
• One-page checkout, guest/registered user checkout
• Real-time shipping rates from leading couriers, flat-rate shipping, and select shipping method based on destination
• Offers on-site order tracking for customers
• Multiple shipping addresses for one order

Conclusion: 

With a number of features, Magento 2 development caters to the needs of all developers, designers, admins, and consumers. Magento 2 maintains current design trends, needs of online stores, and online security needs. This platform can manage several requests. Ezmartech, one of the leading Magento 2 development companies in the UAE, offers the most reliable services which you can trust.