Digital PR helps to get your business in front of potential clients as they browse the web pages and is a favorably influential brand awareness tool. Also, it offers more than that. Our highly creative PR Team has good experience in not only public relations, but event management and SEO, resulting in integrated digital PR campaigns with remarkable results. Our expertise stretches across both B2B and B2C and a multitude of different sectors including travel, healthcare, HR, business, sport, automotive, logistics, beauty and more. We are one of the leading digital PR agencies in the UAE, helping you achieve your business goals.
Digital PR can help you reach various business goals as the opportunities of digital advertising are endless. The following are some of the major benefits of digital PR:
Create brand identity:
The basic purpose of digital PR is to build trust between a business and its audience. Digital PR uses reports, news, and press releases to improve the realism of a brand. It displays your expertise as a company and it makes you unique.
Promote your company’s reputation:
Digital PR can do a lot to create a positive opinion about your company, leaving an adequate impression on the target audience. If a problem occurs, digital PR can be used to recover the condition.
Improve customer acquisitions and lead generation:
The right digital PR strategy can help you in showing your expertise and invite customers to explore more about your products and services. Also, this can result in better customer acquisitions.
We focus on developing and achieving strong links from respected and authorized sources from our network of contacts.
We work hard to infuse our communications strategy with an expert plan. Working towards quarterly or bi-annual plans, we devise relevant and intelligent programmes founded on industry issues and insights. We know that only specifically tailored PR campaigns will help achieve the results needed to meet internal marketing objectives.
Press Office & Media Relations
We are not only a team that hides behind emails, but we build strong relationships with a range of online journalists & bloggers to keep them up to date on our clients’ mission, policies and practices, whether that is by drafting a press release, organizing online reviews and product placement opportunities, business profiling or media interviews.
We want all our clients to be the authority on relevant topics by delivering the answers to the biggest questions in the minds of their target audience. We do this through writing features and by-lines on key topics, sourcing speaker opportunities and organizing media briefings at trade shows and events.
Research & Data Analysis
As a team, we remain on top of the latest industry news and issues through constant research and media monitoring. Journalists prioritize not just topicality, but also strong internal data and we can assist with analyzing client data to source interesting news hooks for media outreach.
From our experience, prospective customers and journalists respond best to hearing how others have achieved success with a product or service. We understand that illustrating real-world applications of our client’s assets can be a good way to capture the attention of journalists. More importantly, it’s often the best way to engage new customers.
If you like creative digital PR campaigns that accomplish outcomes to be proud of on all levels, our Digital PR service could be the best match for your business needs. Get in touch to talk to our digital PR experts.